WOMAN IN FINANCE™ | Founded by Hesy Landesbaum

From Clarity to
Generational Wealth

Our Journey

The Story Behind Woman in Finance

Founded by Hesy Landesbaum through her firm, HEM Financial Group LLC, Woman in Finance™ was created to bring clarity, structure, and follow through to real life money decisions.
With over 20 years in corporate America in New York, Hesy held leadership roles where she trained and developed teams of financial professionals and consistently exceeded performance expectations.
Across institutions including ING Group, MetLife, Citibank, JPMorgan Chase, and New York Life, she gained a front row view of what works, what fails, and why people remain financially stuck even when they earn good money. As an investor, she deepened her understanding of decision making, risk, and long term thinking beyond day to day budgeting.
That work shaped a simple truth: most people do not need more information. They need a practical system that works in real life.
She designed her own tools and structured process, including the Financial Vision Board™ framework, to turn goals into a clear plan you can follow through on. The approach is built for real responsibilities and real stages of life, including family decisions, business growth, major transitions, and long term planning.
This is not about perfection or quick fixes. It is about building a financial foundation you can sustain, with clearer priorities, stronger routines, and consistent execution over time.
She also created HEM Academy, a learning and networking platform designed to Connect, Learn, and Grow across personal, professional, financial, and business development, expanding access to practical education and meaningful collaboration.
Hesy’s work has been recognized across both community and corporate spaces. She has been featured in Yahoo Finance and recognized by Who’s Who in America and Top 100 People in Finance Magazine, among others.
Her commitment is clear: to lead individuals and families through critical financial decisions with clarity, structure, and disciplined execution. Her work is grounded in strategy, accountability, and long term thinking, designed to support real life decisions with confidence and intention.

THE METHOD

Dedicated to Financial Clarity, Structure,
and Follow Through

Flat lay of US dollar bills with calculator and notebook for budgeting.

WHAT WE DO

A Simple Financial System You Can Execute

Woman in Finance™ delivers a structured approach for real life money decisions. It starts with clarity: organizing the facts and defining priorities. Then we build structure using the Financial Vision Board™ framework to turn goals into a simple plan. Finally, we focus on follow through with weekly actions, tracking, and accountability so progress actually happens.
This approach supports personal finances and business finances, including cash flow, budgeting, pricing and profit, and long term planning.

Core Principles

Our Commitment To Financial Clarity And Structure

Our Mission

At Woman in Finance™, our mission is to deliver clarity, structure, and real execution for everyday money decisions at home and in business. This is not about more information. It is about a simple financial system you can maintain.

Our Values

We value integrity, practicality, and personal responsibility. The work is grounded in real life goals and real life constraints, so clients move forward with clearer priorities, stronger routines, and consistent follow through.

The Financial Vision Board™ Framework

Five steps. Clear decisions. Real execution

This is not a checklist. The Financial Vision Board™ Framework is a proprietary 5 step execution system built by Hesy Landesbaum to turn money decisions into structure, strategy, and disciplined execution for personal and business finances. The steps are visible. The value is the guided implementation: clear instructions, customized structure, and a process applied to your numbers, priorities, and next moves.

The framework is visible. The implementation is guided, customized, and proprietary.

CLARIFY

Organize the Facts

VISUALIZE

Define the
Target

sTRATEGIZE

Build the
Plan

eXECUTE

Take Weekly
Actions

tRACK

Measure and
Adjust

Start Your Journey

Build Financial Clarity
You Can Execute

In one discovery call, we will confirm fit, map your priorities, and outline next steps using the Financial Vision Board™ framework so you leave with direction, not more information overload.

Clear priorities and a simple plan
Practical next steps you can follow weekly
Structured guidance for personal + business finances

Book Your Discovery Session Today

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